One of the hottest topics in the IT world at the moment is the latest announcement made by the world’s largest social media giant, Facebook.
On Tuesday at the Code Conference, held in Dana Point, Facebook announced that it will be releasing a standalone app for TV3!
This new app will soon be available on Apple TV, Amazon Fire TV and Samsung Smart TV’s, with more devices to follow at a later date1.
The app has been designed to allow Facebook users to watch videos from “…their friends and their ‘liked’ pages on TV, as well as watching the top live videos”1. Facebook also said that the app will provide users with video recommendations based videos users have previously watched1.
All of which enforce Facebook’s increased effort to be the one stop destination, where everyone can access everything.
It’s move to the TV, according to technology specialists, is also likely to increase competition between traditional TV channels, YouTube and Netflix2. To create this challenge, Facebook will need to offer videos of a higher quality than what users can currently access on the social networking site now2. To do this however, Facebook is going to need major investments, so that the content they are broadcasting is not only of the highest quality but also only available on Facebook itself2.
It will also be interesting to watch and see how Facebook is going to make money from this new product2. If Facebook employs a content free application, (with revenue coming through advertisements), then any subscription services, such as Netflix, could be facing a serious challenge2.
This is not the only major change for Facebook however. On the same day it also announced that there would be various other changes made to the video format on the social networking site, including:
- All videos will now play with sound when a user is viewing their News Feed (as long as the user’s mobile device’s sound is turned on)1.
- Similar to Snapchat, all videos that have been shot vertically, will expand to fill the whole screen when viewed1.
- Video’s will be able to continue playing (at the bottom of your screen, in a thumbnail size), while you continue to browse your feed1.
With many plans in motion, it will be interesting to see what happens when these new updates and apps are launched, and to see what Facebook’s ambitions are and how it will ultimately effect the current TV and video-streaming landscape3.
- A Heath, Facebook is About to Launch a Standalone TV App, Business Insider Australia, Australia, 2017, viewed 16 February 2017, <http://www.businessinsider.com.au/facebook-to-launch-a-standalone-tv-app-for-watching-videos-2017-2?r=US&IR=T>
- BBC News Staff, Facebook Takes Aim at YouTube with New Standalone TV App, BBC News, 2017, viewed 16 February 2017, <http://www.bbc.com/news/business-38977397>
- B Montgomery, Facebook is Developing a Video App for your Set-Top Box, BuzzFeed News, 2017, viewed 16 February 2017, <https://www.buzzfeed.com/blakemontgomery/facebook-is-developing-a-video-app-and-buying-content-for-tv?utm_term=.sgqVp5DvP#.byRlER5OM>