Why no one will find your business without SEO
Search engine optimisation (SEO). You’ve probably heard about it, but does your business really even need it?
What is SEO?
Search engine optimisation, or SEO, is the process by which your website can be found through online searches. It means that you can get web traffic for “free” or “organically” from searches, as opposed to paid advertisements.
By considering what is most relevant to users, Google™ and other search engines place search results in order, which is what appears when you enter a search term. Your website can appear higher and receive more traffic when its content, photos and other information are optimised.
Consider the process of finding a product or service through Google™. After putting in your search terms, you’d usually click one of the first five or so results. The second page if you’re really browsing. But, anything beyond that gets usually gets lost.
Customers are no different.
When searching for your business, if the link doesn’t appear in the first page of results, they’re more likely to go to a competitor who does.
Forbes estimates that before buying, 80-90% of customers will check online reviews prior. This number is only increasing and more businesses are optimising their search engine results to tailor these needs. Without doing the same, customers will have a hard time finding your name and business.
How do customers get to your site?
More customers find your website through search engines than you might think. Of course, if someone already knows your business name and location, they can probably find you on Google™. They would just conduct a direct search for your name.
But, Conductor found through a study of over 300,000 websites that organic searches account for 64% of website traffic.
This means that a customer is searching for certain keywords surrounding products and services you offer and find you through those, as opposed to searching for your name directly.
This compares to a mere 6% of visits coming from paid advertising.
Not only does SEO mean that customers will be able to find you, but when they do, their experience will be superior. A website with relevant photos, information that is easy to read and find will mean users will stay on your site longer. And, in turn, this creates higher conversion rates.
Bringing online customers offline
An optimised website means that more people can find your business online, but it creates more offline, too. A study from Search Engine Land found that 85% of customers use the internet to find products or services before they buy in store. Sales are now driven by what customers see and find online. Before even stepping in store, they’ve seen it online.
Without an optimised website, how will in store customers accustom themselves with your products and services? This is why SEO is imperative to any business.
By now, it’s probably clear why optimising your search engine results gets you more website visits and more business. But how do you go about doing so? There are many basic tips and tricks online about what you can do with your existing content to help it rank higher in Google™. But, SEO is an ongoing process and something that has to be kept up to date to remain ranking highly.
Web designers and developers can help get your website up to scratch, as well as maintaining it to ensure you stay in line with the competition.
Alternatively, give us a call to speak to a marketing or web design professional.
(08) 7200 6080
Anderson, M. (2012). Study: 72% Of Consumers Trust Online Reviews As Much As Personal Recommendations. Search Engine Land. Retrieved from http://searchengineland.com/study-72-of-consumers-trust-online-reviews-as-much-as-personal-recommendations-114152
Olenski, S. (2014). 7 Reasons Why Your Business Should Invest in SEO. Forbes. Retrieved from https://www.forbes.com/sites/steveolenski/2014/03/26/7-reasons-why-your-business-should-invest-in-seo/#28f2534b2563
Safran, N. (2014). Organic Search Is Actually Responsible for 64% of Your Web Traffic (Thought Experiment). Conductor. Retrieved from https://www.conductor.com/blog/2014/07/organic-search-actually-responsible-64-web-traffic/