When is it Time for Your Business to Get a New Website?
The decision to get a new website for your small business is about judging the point at which it is starting to cost you more than its worth.
75% of people judge a company’s credibility based on the design of its website, according to Stanford University. How does yours rate? Here are the signs you might not look credible:
1. Customers or Clients Can’t Find Your Site in Search Engines.
A beautiful design and easy navigation aren’t the only things to consider when getting a new website. If it isn’t showing up on the first page of results in search engines, customers or clients won’t be able to find your beautiful new website in the first place. If you’d like to read more about how these search engine results can affect your business, we’ve written a blog post covering it.
2. When They do Find Your Site, They Don’t Stay on it.
It’s one thing for customers and clients to find your site – it’s another thing for them to stay on it. The bounce rate of your site (the percentage of visitors who leave after only viewing once page) can tell you a lot about how enticing your homepage is. If you have a high bounce rate – it might be time to either improve your landing page or create a new website all-together.
3. It’s Too Slow
No one likes a long loading time – this is enough for people to bounce away from your site and go to a competitor. It might be worth looking into your web hosting or asking your provider for more details if your website is too slow.
4. You Get Complaints or Questions That Users Couldn’t Find on Your Website
Do you often get questions over the phone that could have been answered with a simple web search? Or maybe questions that are already on your website but the client or customer couldn’t find? This might be a sign that your website needs an update if consumers can’t find relevant information easily.
5. It Doesn’t Work Well on Mobile
Again – a beautiful and easy to navigate website is great on a computer, but it needs to translate well to mobile devices.
So, it might look great on your computer, but if clients and customers can’t find information through their phone, it is almost redundant.
6. It Looks Dated
Websites have come a long way since the internet’s inception. They’re no longer simple HTML text pages with a few simple links. To keep up with the competition, websites should be ideally updated annually. You can usually get a feeling whether a website looks dated or not, especially when compared with competitors.
The Bottom Line on Needing a New Website
If your website checks off a few of the above criteria, it might be time to look into a new website. If you’ve been having consistent issues with broken links, clients or customers not being able to find appropriate information or slow loading times, it can really reflect poorly on your business a whole. New clients and customers can easily be deterred from your business from your website alone.
Many web development companies will even have a look at your current site to determine the upgrade needed as a free audit.
At IP Partners, we have a team of web development, design and marketing experts that can review your site free of charge and design a solution if necessary.
Alternatively, give us a call to speak to a professional.
Denton, N. (2017). 10 Signs it’s Time for a Website Facelift. Hubspot Marketing. Retrieved 15 December 2017, from https://blog.hubspot.com/insiders/should-i-redesign-my-website
Fogg, B.J. (May 2002). “Stanford Guidelines for Web Credibility.” A Research Summary from the Stanford Persuasive Technology Lab. Stanford University. www.webcredibility.org/guidelines
Statista. (2017). Mobile share of website visits worldwide 2017 | Statistic. Statista. Retrieved 15 December 2017, from https://www.statista.com/statistics/241462/global-mobile-phone-website-traffic-share/